We created over 80 paid social assets to help launch Teavana’s bottled and hot tea products in a flavorful and fresh way.
We featured real Teavana flavor scientists creating their favorite teas in vibrant and playful ways. These assets were then posted on social to help humanize Teavana’s expertise and bring some fun to the tea testing lab.
After joining the Starbucks family, Teavana shuttered its loose-leaf retail stores, and looked to relaunch as a modern tea brand for a younger generation. This was a great opportunity for us to start from the ground up with a fresh new take on their Teavana.com experience. From the homepage to the 12 product pages, this website embodied Teavana’s colorful personality while balancing beautiful UX.